Client Case Studies

• Acceptability is in the Eye of the Beholder: The Case of William Safire


• Reviving Love Signs, Revitalizing Royalties, and Reincarnating a Brand: The Case of Linda Goodman


• Licensing the Artistry of a Birder: The Case of Roger Tory Peterson


• Sometimes No Advance Payment Communicates More Than a Large One: The Case of Bill Bradley


• Preserving the Copyright Value of Janson’s History of Art: The Case of H.W. Janson


• Repositioning Roots: The Saga of an American Family: The Case of Alex Haley


• Using a Book to Build a Marketing Platform: The Case of Rebecca Costa